Sure thing. First, this passage is a summary of different threads of neuroscience and industrial psychology. To understand what it looks like in a company context, you might look at places like IDEO or Pixar. For example, Pixar does not rely on spontaneous inspiration alone. The company has built rigorous creative systems with structured feedback loops like the “Braintrust” meetings to foster idea generation, testing, and refinement. The greatest films often come not from sudden flashes of individual genius, but from carefully designed processes that balance freedom with disciplined iteration across the mini disciplines that have to come together in order for a complex creative product like a film to be developed. Hope this helps.
“Assuming creativity is unstructured and chaotic—empirical research has proven that innovation comes from disciplined creative systems.”
Theo, could you provide an example of what you mean by disciplined creative systems? Thanks!
Sure thing. First, this passage is a summary of different threads of neuroscience and industrial psychology. To understand what it looks like in a company context, you might look at places like IDEO or Pixar. For example, Pixar does not rely on spontaneous inspiration alone. The company has built rigorous creative systems with structured feedback loops like the “Braintrust” meetings to foster idea generation, testing, and refinement. The greatest films often come not from sudden flashes of individual genius, but from carefully designed processes that balance freedom with disciplined iteration across the mini disciplines that have to come together in order for a complex creative product like a film to be developed. Hope this helps.
Yes, it does help. Thanks!